Cruiser & Co. is a premium fashion brand inspired by active living, which follows urban people in their everyday life and their daily challenges. It is a brand that accompanies effort and movement with a constant sense of elegance.
Outdoor urbanite is a concept which gathers the 3 pillars of “Life is a Beautiful Journey”: city + outdoor + style. The idea of outdoor urbanite is to put an active man in his element in town with style, making the city his new natural habitat and reinventing how we stay active.
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