Our Mission
Cruiser & Co. is a premium fashion brand inspired
by active living, which follows urban people in
their everyday life and their daily challenges. It is a
brand that accompanies effort and movement with
a constant sense of elegance.
Outdoor urbanite is a concept which gathers
the 3 pillars of “Life is a Beautiful Journey”:
city + outdoor + style. The idea of outdoor urbanite
is to put an active man in his element in town with
style, making the city his new natural habitat and
reinventing how we stay active.